SVG College Summit: Twitter’s David Herman on Building Video Content for Social Success

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The sports partnerships manager examines strong social content and offers advice for making the most of Twitter

Twitter is commonly referred to as the internet’s sports bar, and, as digital sports media continues to mature, the social-media giant is becoming home to some of the most high-quality sports video content anywhere.

At the 2019 SVG College Summit, David Herman, sports partnerships manager, Twitter, breaks down the latest in video success on the social-media platform in a conversation with Brandon Costa, director of digital, Sports Video Group. What are the latest trends in successful social video (both live and postproduced)? Who is doing it best? How can you better plan out your Twitter video strategy throughout your entire athletic department?

For more video recaps, interviews, and more from the SVG College Summit, visit SVG On Demand and